On November 25, 2019, Beijing time, The Big 5 Dubai grandly opened in The United Arab Emirates Dubai World Trade Center.

The exhibition began in 1980 and has been held for 39 years. THE BIG5 is the expo with the largest scale and most professional construction manufacturing industry in the Middle East, and its influence spreads to North Africa, the Middle East, Southern Europe, South Asia, West Asia, and other regions.

In this session, ADTO Building Material had attracted global customers’ attention by virtue of the Chinese Red booth, a wide variety of products, outstanding product quality in the industry, and an excellent marketing reputation.

As a representative enterprise of China engineering material industry, ADTO Building Material was interviewed on the spot by Dubai TV host Summer. Ms. Li, the ADTO regional director of the Middle East Region, made a detailed introduction about ADTO Building Material’s development and core competitive advantages to the audience.

Since its entry into the Middle East market, ADTO Building Material had undertaken many representative projects, such as the Burj Khalifa Tower, the world's tallest building, the ADNOC oil project, the Saudi Rabig project, etc., which had won wide praise from the local community and become one of the important suppliers of engineering equipment and materials (solutions) in the Middle East

In recent years, ADTO Building Materials has been actively responding to the national "One Belt And One Road" initiative, developing rapidly with the strategic layout of globalization, and cooperating with domestic factories in the subdivision of engineering equipment and materials, or establishing business alliances or joint ventures to expand the global market share.

Middle eastern countries such as the United Arab Emirates, Saudi Arabia, and Kuwait are planning a number of infrastructure projects, according to official figures. The biggest category is real estate construction, with more than $1 trillion in projects. This has brought important opportunities for China's engineering material industry chain.

In the future, ADTO building materials will continue to work with domestic engineering equipment and materials factories to go global, to help domestic factories open new channels of foreign trade efficiently so that people around the world can truly feel the charm of China's manufacturing